1. What basic assumptions does the study of ethics make about individuals?
2. What are the three basic principles of ethics? How does due process factor in?
3. Explain Google’s position that YouTube does not violate the intellectual property rights of copyright owners.
4. Define universalism, slippery slope, the New York Times test, and the social contract rule as they apply to ethics.
5. Name some of the personal information collected by Web sites about their visitors.
6. How does information collected through online forms differ from site transaction logs? Which potentially provides a more complete consumer profile?
7. Name three ways online advertising networks have improved on, or added to, traditional offline marketing techniques.
8. Explain how Web profiling is supposed to benefit both consumers and businesses.
9. How could the Internet potentially change protection given to intellectual property?
10. What capabilities make it more difficult to enforce intellectual property law?
11. What are some of the tactics illegal businesses, such as betting parlors and casinos, successfully use to operate outside the law on the Internet?
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