technological, Content, Industry
2. Why has media industry convergence not occurred as rapidly as predicted? What are the five basic revenue models for online content and what is their major challenge? What will have to be done in order to overcome this obstacle to profitability?
2. Why has media industry convergence not occurred as rapidly as predicted? What are the five basic revenue models for online content and what is their major challenge? What will have to be done in order to overcome this obstacle to profitability?
Marketing, Advertising, Pay per view, Subscription, and Value Added
3. What four things must content provider firms do in order to generate meaningful revenues?
4. How has the Internet impacted the content that newspapers can offer?
5. What are the advantages and disadvantages of e-book content?
6. How has the Internet changed the packaging, distribution, marketing, and sale of traditional music tracks?
7. What are the factors that make nontraditional distinctly Web entertainment sites so popular with users?
3. What four things must content provider firms do in order to generate meaningful revenues?
4. How has the Internet impacted the content that newspapers can offer?
5. What are the advantages and disadvantages of e-book content?
6. How has the Internet changed the packaging, distribution, marketing, and sale of traditional music tracks?
7. What are the factors that make nontraditional distinctly Web entertainment sites so popular with users?
