Tuesday, September 7, 2010

Chapter 2 Homework

1. What are the eight key components of an effective business model?

Value proposition, Revenue model, Market opportunity, Competitive environment, Competitive advantage, Market strategy, Organizational development, Management team

2. Describe the five primary revenue models used by e-commerce firms.

Advertising, Subscription, Transaction, Sales, and Affiliate

3. Why is targeting a market niche generally smarter for a community provider than targeting a large market segment?

They usually have superior products and can provide greater service to local markets

4. Besides the examples given in the chapter, what are some other examples of vertical and horizontal portals in existence today?

Horizontal- DMOZ

Vertical- Convert-Files.com

5. What are the major differences between virtual storefronts such as Drugstore.com and bricks-and-clicks operations such as Walmart.com? What are the advantages and disadvantages of each?

A virtual storefront is just a virtual version of the store while a brick-and-click is an online distribution channel for a company with physical stores as well. Brick-and-clicks operate without any ties to physical locations.

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